The Art of Innovation: Success Through Innovation the IDEO Way
Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. IDEO's methods are based on the revolutionary principle of team creativity including:
- The best asset you have is your own brain
- The first set in building a fresh and creative corporate culture is the willingness to change
- Collaboration - not isolation - is the key to unleashing creativity
- Creativity increases profits
The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.